BBA Program - Courses
Courses in the BBA-ESGCI Program are categorized into three levels: Level 100 , Level 200 and Level 300.
Level 100 and 200 mandatory courses are related to the main core business subjects.
Level 300 courses require prerequisites. Students must have a major (Marketing, Finance or Management), with at least 8 courses in the major. A minor can be chosen, with 5 electives in the same field.
An Academic Advisor is available to every student at the beginning of the program to help him/her select a major and/or a minor, to design their program and to screen equivalencies, waivers or/and transfer credits.
Students may also take 3 additional courses during The summer session in June and July.
12 MANDATORY COURSES + ECA(1) = 38 CREDITS
| FALL SEMESTER | SPRING SEMESTER |
| Foreign Language Introduction to International Business Business Economics Presentation & Writing Methods Statistics Accounting 1 ECA(1) |
Foreign Language Principles of Marketing Principles of Law Excel ** Quantitative Business Methods 1 Accounting 2 * ECA(1) * Pre-requisite: Accounting 1 ** Pre-requisite: Finance |
| 1 TO 6 PRE-REQUISITE COURSES | |
| 1 - French Civilization 2 - Business English & Communication * 3 - International Institutions & Geopolitics 4 - Introduction to Economics 5 - Business Mathematics 6 - Computing for Business |
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| * The course is required for students who are non-native English speakers
and/or not waived either by the Dean and/or Academic Advisor. (1) ECA: Extra-Curricular Activities |
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| Courses description | |
| Accounting 1 Classes study the fundamental principles and procedures in accounting as applied to sole proprietorships, partnerships and corporations. Students come to understand the accounting cycle, the use of the balance sheet to describe financial position, income determination and the preparation of financial statements. Detailed study is made of financial assets, valuation of inventories and cost of goods sold. Accounting 2 Classes study the theoretical bases and practice of financial accounting, including the measurement of long-term assets, the use of different kinds of debt and equity for financing, and the importance of cash flow measurement. Students are encouraged to perform financial analyses and form opinions on the financial position of real companies. Coverage is made of the latest developments in international accounting. Business English & Communication 1 & 2 This course develops the student's ability to research, write and present business topics in English. Classes focus on the student's communication skills in a business environment. Special emphasis is placed on research and writing. Business Mathematics This class reviews basic math fundamentals, such as real numbers, numerical and graphical methodologies, linear equations and their systems, linear inequalities and linear programming in two dimensions. Basic concepts of sets, probability and counting techniques are introduced with a variety of practical problems. The mathematics of finance, including simple and compound interest, annuities and cash flow analysis, complete the course. Computing for Business This course helps students develop a non-technical understanding of what computers are and how they work. The primary business uses of computers are explored, and students learn the language necessary to talk about computer functionality. Excel This course provides a business-oriented approach to solving problems with Excel. Students learn about various problemsolving methodologies and how to take advantage of the flexibility of a spreadsheet. International Institutions and Geopolitics The rise of capitalism and the recent development of globalization requires a certain degree of international stability if markets are to function effectively. Thus this course looks at the major political forces at work on each continent and reviews the concerns of the major international institutions and non governmental organizations (NGO's). Students also consider the future possibilities for global sustainability. Introduction to International Business Students examine international businesses practices, overseas organizations, operations, importing and exporting, and recurring problems in conducting international business. Prerequisite: International Institutions and Geopolitics. Principles of Marketing Students obtain a broad understanding of marketing and how it functions. Classes cover buyer behavior, product planning, channels of distribution, price policies, and promotional activities. Quantitative Business Methods 1 & 2 This course applies mathematical analysis to business problems. Topics include probability concepts, forecasting, decision-making based upon probabilities, concepts of certainty / uncertainty, cost / volume-profit analyses, inventory, among others issues. Statistics Statistics provide tools to model uncertainty based on data analysis, which is indispensable in effective approaches to solving business problems. This course introduces students to the basic concepts and methods of statistics and probability. Both the mathematical aspects and the use of software packages is highlighted, each approach reinforcing the other. |
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11 COMPULSORY + 3 ELECTIVE COURSES + ECA(1) = 44 CREDITS
| FALL SEMESTER | SPRING SEMESTER |
| Foreign Language International Marketing * Business Law Principles of Management Business Financial Management 1 Quantitative Business Methods 2 ** 1 Elective within Major ECA(1) * Pre-requisite: Principles of Marketing ** Pre-requisite: Quantitative Business Methods 1 |
Foreign Language Marketing Strategies Business Ethics * Organizational Behavior ** Business Financial Management 2 *** 2 Electives within Major ECA(1) * Pre-requisite: Business Law ** Pre-requisite: Principles of Management *** Pre-requisite: Business Financial Management 1 |
| French Language courses are required in the first two years of the program for those who are not fluent ECA: participation in Extra Curricular Activities is mandatory - 1 credit/semester |
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| Courses description | |
| Anglo-Saxon Business Law The objective of this course is to introduce students to Anglo-Saxon business law. Students develop an understanding of the judicial context in the Anglo-Saxon system and are introduced to specific legal domains such as the contract law, intellectual property rights (IPR), business law, employment law, and business torts. Student apply the law to cases to ensure the acquisition of a solid analytical base and the ability to apply theory to fact. Business Ethics Students study both the external and internal forces a firm faces and which influence its goals, structure and operations. The course uses a case study method with an emphasis on international business. Cases include the legal and regulatory constraints confronting companies as well as society's influence on the firm. International Marketing This course analyzes factors affecting and satisfying consumer demand in the international market place. Students study sales management, pricing policies, and distribution systems and they plan marketing operations across national borders. Principles of Management This course presents a comprehensive survey of the basic principles of management applicable to all forms of business. Emphasis is placed upon case studies illustrating current, every day problems to management in an international business context. Quantitative Business Methods 1 & 2 This course applies mathematical analysis to business problems. Topics include probability concepts, forecasting, decision-making based upon probabilities, concepts of certainty / uncertainty, cost / volume-profit analyses, inventory, among others issues. Organizational Behavior Students study management and organizational behavior: the individual, groups and leadership, the organizational context, management as an integrating activity, and the organizational process. |
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14 ELECTIVE COURSES + ECA = 44 CREDITS - 7 Electives within Major-Minor/semester + ECA(1)
| SPRING SEMESTER | ||
| FINANCE | MARKETING | MANAGEMENT |
| International Finance 2 (4 credits) Front Office Operations Audit Corporate Finance Portfolio Management Mergers & Acquisitions Simulation & Risk Analysis Internship (4 credits) Thesis (4 credits) ECA(1) |
Advertising & Promotion Innovation & New Product Development B to B Marketing European Marketing Branding for Luxury Product How to set up a Business in Asia Public Relations Internship (4 credits) Thesis (4 credits) ECA(1) |
Negotiation Techniques Operations Management (4 credits)* How to set up a Business in Asia Strategic Management Business Intelligence Acting for Business Case studies in Management Internship (4 credits) Thesis (4 credits) ECA(1) * Mandatory for Management Major |
| FALL SEMESTER | ||
| FINANCE | MARKETING | MANAGEMENT |
| Data Analyis International Finance 1 (4 credits) Managerial Accouting Money & Banking Financial Markets Investments Economics for Financial Markets Internship (4 credits) Thesis (4 credits) ECA(1) |
Strategic Brand Management Asian Markets Consumer Behavior (4 credits) Marketing Research E-Commerce Customer Relationship Management Internship (4 credits) Thesis (4 credits) ECA(1) |
Human Resource Management (4 credits) * Small Business & Entrepreneurship Intercultural Management Total Quality Management Logistics Teams & Leadership Hotel Management Internship (4 credits) Thesis (4 credits) ECA(1) * Pre-requisite: Organizational Behavior |
| Courses description | ||
Business Financial Management 1 |
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