BBA programs - Courses

Courses in the BBA-ESGCI Program are categorized into three levels: Level 100 , Level 200 and Level 300.

Level 100 and 200 mandatory courses are related to the main core business subjects.

Level 300 courses require prerequisites. Students must have a major (Marketing, Finance or Management), with at least 8 courses in the major. A minor can be chosen, with 5 electives in the same field.

An Academic Advisor is available to every student at the beginning of the program to help him/her select a major and/or a minor, to design their program and to screen equivalencies, waivers or/and transfer credits.

Students may also take 3 additional courses during the Summer session in June and July.

LEVEL 100: 12 MANDATORY COURSES + ECA(1) = 38 CREDITS

FALL SEMESTER SPRING SEMESTER
Foreign Language
Introduction to International Business
Business Economics
Presentation & Writing Methods
Statistics
Accounting 1
ECA(1)
Foreign Language
Principles of Marketing
Principles of Law
Excel **
Quantitative Business Methods 1
Accounting 2 *
ECA(1)

* Pre-requisite: Accounting 1
** Pre-requisite: Finance
1 TO 6 PRE-REQUISITE COURSES
1 - French Civilization
2 - Business English & Communication *
3 - International Institutions & Geopolitics
4 - Introduction to Economics
5 - Business Mathematics
6 - Computing for Business
* The course is required for students who are non-native English speakers and/or not waived either by the Dean and/or Academic Advisor.
(1) ECA: Extra-Curricular Activities
Courses description
Accounting 1
Classes study the fundamental principles and procedures in accounting as applied to sole proprietorships, partnerships and corporations. Students come to understand the accounting cycle, the use of the balance sheet to describe financial position, income determination and the preparation of financial statements. Detailed study is made of financial assets, valuation of inventories and cost of goods sold.
Accounting 2
Classes study the theoretical bases and practice of financial accounting, including the measurement of long-term assets, the use of different kinds of debt and equity for financing, and the importance of cash flow measurement. Students are encouraged to perform financial analyses and form opinions on the financial position of real companies. Coverage is made of the latest developments in international accounting.
Business English & Communication 1 & 2
This course develops the student's ability to research, write and present business topics in English. Classes focus on the student's communication skills in a business environment. Special emphasis is placed on research and writing.
Business Mathematics
This class reviews basic math fundamentals, such as real numbers, numerical and graphical methodologies, linear equations and their systems, linear inequalities and linear programming in two dimensions. Basic concepts of sets, probability and counting techniques are introduced with a variety of practical problems. The mathematics of finance, including simple and compound interest, annuities and cash flow analysis, complete the course.
Computing for Business
This course helps students develop a non-technical understanding of what computers are and how they work. The primary business uses of computers are explored, and students learn the language necessary to talk about computer functionality.
Excel
This course provides a business-oriented approach to solving problems with Excel. Students learn about various problemsolving methodologies and how to take advantage of the flexibility of a spreadsheet.
International Institutions and Geopolitics
The rise of capitalism and the recent development of globalization requires a certain degree of international stability if markets are to function effectively. Thus this course looks at the major political forces at work on each continent and reviews the concerns of the major international institutions and non governmental organizations (NGO's). Students also consider the future possibilities for global sustainability.
Introduction to International Business
Students examine international businesses practices, overseas organizations, operations, importing and exporting, and recurring problems in conducting international business. Prerequisite: International Institutions and Geopolitics.
Principles of Marketing
Students obtain a broad understanding of marketing and how it functions. Classes cover buyer behavior, product planning, channels of distribution, price policies, and promotional activities.
Quantitative Business Methods 1 & 2
This course applies mathematical analysis to business problems. Topics include probability concepts, forecasting, decision-making based upon probabilities, concepts of certainty / uncertainty, cost / volume-profit analyses, inventory, among others issues.
Statistics
Statistics provide tools to model uncertainty based on data analysis, which is indispensable in effective approaches to solving business problems. This course introduces students to the basic concepts and methods of statistics and probability. Both the mathematical aspects and the use of software packages is highlighted, each approach reinforcing the other.

LEVEL 200: 11 COMPULSORY + 3 ELECTIVE COURSES + ECA(1) = 44 CREDITS

FALL SEMESTER SPRING SEMESTER
Foreign Language
International Marketing *
Business Law
Principles of Management
Business Financial Management 1
Quantitative Business Methods 2 **
1 Elective within Major
ECA(1)

* Pre-requisite: Principles of Marketing
** Pre-requisite: Quantitative Business Methods 1
Foreign Language
Marketing Strategies
Business Ethics *
Organizational Behavior **
Business Financial Management 2 ***
2 Electives within Major
ECA(1)

* Pre-requisite: Business Law
** Pre-requisite: Principles of Management
*** Pre-requisite: Business Financial Management 1
French Language courses are required in the first two years of the program for those who are not fluent
ECA: participation in Extra Curricular Activities is mandatory - 1 credit/semester
Courses description
Anglo-Saxon Business Law
The objective of this course is to introduce students to Anglo-Saxon business law. Students develop an understanding of the judicial context in the Anglo-Saxon system and are introduced to specific legal domains such as the contract law, intellectual property rights (IPR), business law, employment law, and business torts. Student apply the law to cases to ensure the acquisition of a solid analytical base and the ability to apply theory to fact.
Business Ethics
Students study both the external and internal forces a firm faces and which influence its goals, structure and operations. The course uses a case study method with an emphasis on international business. Cases include the legal and regulatory constraints confronting companies as well as society's influence on the firm.
International Marketing
This course analyzes factors affecting and satisfying consumer demand in the international market place. Students study sales management, pricing policies, and distribution systems and they plan marketing operations across national borders.
Principles of Management
This course presents a comprehensive survey of the basic principles of management applicable to all forms of business. Emphasis is placed upon case studies illustrating current, every day problems to management in an international business context.
Quantitative Business Methods 1 & 2
This course applies mathematical analysis to business problems. Topics include probability concepts, forecasting, decision-making based upon probabilities, concepts of certainty / uncertainty, cost / volume-profit analyses, inventory, among others issues.

LEVEL 300: 14 ELECTIVE COURSES + ECA = 44 CREDITS
7 Electives within Major-Minor/semester + ECA(1)

SPRING SEMESTER
FINANCE MARKETING MANAGEMENT
International Finance 2 (4 credits)
Front Office Operations
Audit
Corporate Finance
Portfolio Management
Mergers & Acquisitions
Simulation & Risk Analysis
Internship (4 credits)
Thesis (4 credits)
ECA(1)
Advertising & Promotion
Innovation & New Product Development
B to B Marketing
European Marketing
Branding for Luxury Product
How to set up a Business in Asia
Public Relations
Internship (4 credits)
Thesis (4 credits)
ECA(1)
Negotiation Techniques
Operations Management (4 credits)*
How to set up a Business in Asia
Strategic Management
Business Intelligence
Acting for Business
Case studies in Management
Internship (4 credits)
Thesis (4 credits)
ECA(1)

* Mandatory for Management Major
FALL SEMESTER
FINANCE MARKETING MANAGEMENT
Data Analyis
International Finance 1 (4 credits)
Managerial Accouting
Money & Banking
Financial Markets
Investments
Economics for Financial Markets
Internship (4 credits)
Thesis (4 credits)
ECA(1)
Strategic Brand Management
Asian Markets
Consumer Behavior (4 credits)
Marketing Research
E-Commerce
Customer Relationship Management
Internship (4 credits)
Thesis (4 credits)
ECA(1)
Human Resource Management (4 credits) *
Small Business & Entrepreneurship
Intercultural Management
Total Quality Management
Logistics
Teams & Leadership
Hotel Management
Internship (4 credits)
Thesis (4 credits)
ECA(1)

* Pre-requisite: Organizational Behavior
Courses description

Business Financial Management 1
This class presents managerial decision-making in corporate finance. Topics include acquisitions, allocation, management of funds and asset valuation methods.
Business Financial Management 2
Students become familiar with financial decision-making concerning stockholder’s equity, value maximization, capital budgeting and control, risk management, and the valuation of securities. The case study methodology is used.
Human Resource Management
The course explains the management of human resources across various cultural settings in international business today. Students acquire a greater sensitivity to cultural needs and a flexibility in managing employees. Strategic planning is covered with a perspective on people management of people.
Marketing Strategies
This course analyzes different approaches to creating, implementing and controlling the marketing plan. Special problems and opportunities that internet presents are explored. This course involves extensive case analysis and group work.
Organizational Behavior
Students study management and organizational behavior: the individual, groups and leadership, the organizational context, management as an integrating activity, and the organizational process.

Three Admission Periods

Prospective candidates may apply for the BBAESGCI program for one of the following intakes in :

September
(Fall Session)

January
(Spring Session)

May
(Summer Session)

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